How design is bringing shoppers back into the stories
The difference between successful and failing retail strategies is clear at first glance. On one hand, there are tidy locations with textural finishes that build a story around the product offering, flattering accent lighting to showcase the products, interactive elements that highlight their attributes, and enthusiastic employees to support customers in their exploration of them; on the other, dreary, run-down stores, packed with disheveled racks of goods under the unpleasant cast of fluorescent lighting and staffed with tired employees. In the retail landscape today, one of these strategies is wooing customers away from their computers and into brick-and-mortar locations, and the other is struggling to prove its worth against e-commerce.
Read the full article in Floor Daily.