UX Rules! How Interactive 3-D Reality Systems Enhance Client Engagement

December 1, 2017

Stantec design technology experts are quoted in this SMPS Marketer magazine article


From the article:

User experience (UX) design is the next “new thing” in professional services. From marketing to projects, client-facing experiential-design thinking is changing the ways firms position, promote, sell, and deliver their services. Today, using advanced 3-D visualization technologies—drawing on more than two decades of some of Silicon Valley’s technology company best practices—the A/E/C industries are catching up fast, showing clients something they’ve never experienced before. 

©Marketer, The Journal of the Society for Marketing Professional Services, December 2017, smps.org

Previous Flipbook
Issue 03 | Technology Driving Change
Issue 03 | Technology Driving Change

How technology is changing the way we communicate and think about design

Next Article
Transforming design through virtual reality
Transforming design through virtual reality

How virtual reality is helping clients experience their buildings in a whole new way.